Go for a walk

Mrs. Prio arrived at the hotel in good spirits, but with a slight desire to go for a walk. "Can we help?" we asked. "Send me for a walk," she replied. And so she did. And she came back. Apparently, she liked it. The customer, after all, is always right. 

"I'll go back tomorrow. See if they'll send me for a ride"

Demanding John

Digital campaign, based on a promotional logic of elasticity (the more you spend, the more you save). The campaign was launched at the end of the summer and the first lockdown of 2020, and was a commercial success, giving the brand the best month of sales in its history.