The easy-to-do bill

Ms. Moey! loved doing math in her head. "Zero plus zero?" asked the concierge whenever he saw her pass by. "Zero!" she replied happily. Deep down, it was an easy calculation to make: more than a room, Mnª moey! wanted a conversation.

"I'm zero used to paying zero"

Artur, customer of another bank

Challenge

moey! was a 100% digital account that, two years after a successful launch, was beginning to experience some difficulty in meeting its goals of attracting new customers.

Solution

A mini-sitcom that got the brand talking in a more adult way and in direct discourse with Millenials, explaining (better) what it was coming for and using the product as a starting point.

Results

More views, more visits, more followers, more registrations, more installations, more account openings, less acquisition costs - and 115% fulfillment of objectives.

This campaign was a finalist in the Effectiveness Awards. See the case here.